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THE STORY
HOW IT BEGAN
ONE WOMAN'S TURNING POINT.
"I had fixed my body. Now I needed to fix what I was putting into it."
11 AMP starts with a personal story. Years before there was a product, a brand, or a company, there was Harshika someone who had decided, quietly and firmly, that she was going to change her life.
She began the long, unglamorous work of transforming her health. Early alarms. Gym sessions that left her exhausted. Meals re-learned from scratch. Slowly, steadily, the weight came off. Strength came in. The mirror told a different story than it used to.
But the more seriously she trained, the more she noticed what the market couldn't give her a hydration drink that actually respected her workout. Not loaded with sugar. Not packed with artificial dyes. Something clean, science-backed, and built for people who showed up every day.
She brought the idea to Amar. He saw it too. And just like that, 11 AMP was more than an idea it became a mission.
CO-FOUNDER
HARSHIKA
CO-FOUNDER & CHIEF VISION OFFICER
Harshika knows what it feels like to want change badly enough to do something about it. Her fitness journey wasn't a sponsored transformation it was years of quiet discipline, missed social plans, and hard-earned progress on a scale that most people never see.
When she finally found her stride daily gym sessions, intentional nutrition, a body she felt proud of she started asking harder questions. "I'm doing everything right, why don't I feel fully recovered after training?" She looked at what she was drinking. Quick energy. No real recovery. Nothing that supported her body especially with hormonal imbalance.
That frustration became her superpower. She didn't complain about the gap she built the product to fill it. 11 AMP is the drink Harshika always needed. She made sure you'd have it too.
HARSHIKA
FROM
TRANSFORMATION TO BRAND FOUNDER
AMAR
FROM
ARCHITECT BEHIND THE BRAND
CO-FOUNDER
AMAR
CO-FOUNDER & CHIEF BUSINESS OFFICER
Amar is the strategist, the builder, the one who asks "how do we make this real?" When Harshika brought him the idea, he didn't just believe in the product he believed in the size of the problem they were solving.
With a sharp eye for market gaps and an operator's mindset, Amar shaped the business side of 11 AMP from formulation partnerships to go-to-market strategy. He understood that great products don't sell themselves. They need a story, a system, and someone willing to do the unglamorous work of building distribution from zero.
Amar's role at 11 AMP is to ensure that every great idea Harshika has becomes something you can hold in your hand, something you can reach for the moment you need it most right after you've given everything at the gym.